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My TV is only fed by Boxee. Because Hulu isn't there, I will now watch none of Hulu's content provider's content. And none of their commercials.
Loosers:
Content Providers
Hulu
Boxee
Me
Winners:
Nobody
Where is the good decision, here?
I'm a huge fan of both Hulu and Boxee. Obviously content is king here and as a consumer I will follow my favorite content, but I must say this is just sad and I'm left angered. This only inspires me to pirate the content so that I can watch it from the convenience of Boxee. I, and many people with me, will begin to do that. Furthermore, the pirated versions of the Hulu content have been stripped of their advertising. While I was very happy to watch Hulu through Boxee and sit through the commercials, it's sad that the content holder's ignorance is now going to encourage people to move towards the pirated versions of this content.
Furthermore, this simply makes no sense. The type of viewer that is sophisticated enough to install Boxee on their MacMini or their AppleTV is certainly sophisticated enough to connect their laptop to their flat screen TV and watch Hulu. My MacMini is connected to my television and basically all your winning here is now I'm forced to quit Boxee occasionally and control my MacMini with a wireless mouse and keyboard to bring up Hulu. You win nothing and all you do is anger one of your fans and customers.
Unfortunately, I don't have the time to be very eloquent in this comment or to really drive this home, but as an entrepreneur in the digital media space this is just sad sad sad. Bad business. Terrible understanding of your customers and technology. And just plain stupid.
in general i think that going against users and technology is never a winning strategy. short or long term.
i think that going against users and technology is never a winning strategy. short or long term. it always backfires.
How's this for a compromise? Leave the Hulu icon in the next version of Boxee (free advertising, goodwill, bla bla bla). When users click the Hulu button, shutdown Boxee, automatically open up a browser, and bring up Hulu. I'll write an extension that allows me to navigate Hulu with my remote through the browser. Then when I'm done with my one show on Hulu, I hit menu on my remote and Boxee comes back up. Just to show them how ridiculously silly they are.
This move by Hulu is stupid as hell.
So let me get this straight, I can watch the same content, with the same ads in a browser on top of Boxee, but I can't watch it in Boxee? Freaking idiotic as usual from media companies. Impressive short-sightedness.
I thought Alec Baldwin's evil overlords wanted us to watch as much as we could.
I think we need to create a petition or causes' group for those content providers to realise and open their eyes -=WIDE=- ☺
mark
Wait just a second...
Boxee still works with advertising-free full HD episodes downloaded from bittorrent, right?
Thought so.
When will they learn?
Shut downs work both ways you little pencil dick execs. You're lucky we even watch your crap to begin with. When the hell will you begin to realize that it is you the content providers that need us and not the other way around.
We really need to find out which studios were bitching.
A note for your content providers: I have really enjoyed using Hulu via Boxee. Being able to access Hulu via my big screen TV instead of via my computer screen made all the difference in terms of deciding whether Hulu was a viable alternative to piracy. It was, and I had stopped acquiring content via alternative means entirely, in favour of the ease of use and big-screen experience of Hulu on Boxee, specifically. It's a shame that content providers can't see that, and are seemingly unwilling to play nice in the new media ecology, to the detriment (and chagrin) of their customers: the viewers. As for me, I'll be paying attention to see if the situation gets resolved, but in the meantime: it's back to the torrents.
Like Rodalpho says, torrenting is slightly more difficult than Hulu on Boxee, so I was doing Hulu on Boxee and living with the ads. but it's not *that* much more difficult.
the reality is that if the content owners will not make it easy for users to get their content legally, then people will find other ways.
Hulu is the only thing that I use in Boxee. No Hulu in Boxee means no more Hulu for me.
I use Boxee on my AppleTV and I will NOT be watching Hulu in the computer. That is nuts!
Back to bittorrent.
To me, moving users away from an illegal download model should be the first and foremost goal of content providers, followed closely by increasing the amount of people who view the material. In the end, what matters to the content providers is that people are watching the advertisements that are in the material that people are consuming. I am not making a value judgment here. Content providers are businesses that's main goal is to make money. There is nothing inherently wrong with that. Most of the things we enjoy today have evolved and been driven through market forces.
So what is the effect of Hulu asking Boxee to drop support? It's simple: I will continue to watch what I watch, but I will go back to watching the majority of my content through my DVR.
This has three effects:
1) I will use Hulu less.
2) I will use Boxee less.
3) I will see fewer advertisements (due to the fast forward function of my DVR)
This seems as close to a lose-lose-lose situation to me as is possible.
I would love to say that I will continue to watch material through Hulu. I feel it is important to still support this model of watching content. Unfortunately, the truth of the matter is that Boxee was the reason I started to watch Hulu in the first place. I became an avid fan of FX's "It's Always Sunny in Philadelphia" because of Boxee/Hulu. I have subsequently bought the DVDs of the first three seasons. Without Hulu/Boxee, I would have never watched this show.
The fact that content providers have asked Hulu to ask Boxee to drop support is disappointing, but not surprising. Content providers have a history of being remarkably shortsighted. While this announcement is a small setback for Hulu, a medium setback for content providers, and a large setback for Boxee, the attempt that Boxee made to bring content to us in this method is greatly appreciated by this user. I will do my best to support Boxee in whatever way I possibly can. I am hopeful and have confidence that Hulu isn't as shortsighted as the content providers and will work as hard as Boxee will in bringing back this service to Boxee users.
Boxee users: this is a setback, but it is not the end.
NOO!
Ugh, why does this stuff happen?
Hulu was by far, the main reason I was interested in Boxee, and it sucks to see them go. I hope this gets resolved in some manner.
Hope you get it worked out Boxee! Hulu seems to be always enticing us then taking away.
However, you could make the argument that Hulu management is idiotic because they could not convince their content providers that Boxee is one of the best things for exposing great content to early adopters.
I'm very worried that the content on Hulu will start disappearing in droves, and that the site itself will lose its well-deserved reputation as one of the best places to watch TV shows online for free.
- Bill
Screw em. They don't want to play nice, I'm sure it's easy enough to find torrents for all the shows I used to watch on hulu.
Either way, things were just getting good. Boxee was finally getting to a point where you could damn near cancel your cable/satellite and set up a Mac Mini with Boxee and have just about anything you want. Then again, maybe that's exactly the issue. I hate to say it, but I'd rather have more commercials on Hulu streams and still be able to get them than not have it at all.
I certainly hope you guys can get something figured out. Hulu is going to be a huge loss for Boxee if they won't let them use it. This sucks!
Fine, thats how they want it ... thats how the get it. I won't go to Hulu from now on.
This is really going to be the year of the mega content owner.
Everything will get centralised & controlled until there is enough of a common revolt to get sanity back in the equation again.
Sad, sad news indeed!
Interestingly, you (boxee) may have provoked this yourself. I guess that when you publicly start trumpeting the fact that Boxee is good enough to make your users cancel their cable subscriptions and whatnot, the affected parties and the partners they're in bed with will start to fight back. It's basically like biting the hand that feeds. Hulu is less of a danger to them because, unlike Boxee, it doesn't invade the living room, which is still old media domain.
Anyway, I wish you guys the best of luck. I am a huge Boxee fan and use and recommend it all the time. Let us know if we do anything to help with this.
Apparently the content providers still have a lot to learn from the mistakes of the music labels, and that if they cut off distribution networks/mechanisms like Boxee, people will just turn to commercial-free torrent downloads, and they will get nothing.
I use Boxee on my Apple TV so I don't have to sit at my computer to watch content from Hulu. Geez, I rewired my network to improve my streaming just for HULU! As great as I think Hulu is, I will probably not use it frequently after it is removed from Boxee. It's a shame network executives can't get by with only 2 BMWs in their garages. =(
why?
You know what Hulu is doing.....
They see the future that Boxee has and they want a piece of it!
Thoughts?
Personally, I could give up Hulu if I could get Netflix streaming on Apple TV. But I think I might not grab any more updates till Hulu's back
Boxee better fix this, or they're dead.
Since Hulu + Boxee + AppleTV entered our home, we enjoyed the convenience so much we never minded the ads.
Now that Hulu doesn't love Boxee, I will go back to pirating the TV shows I like to watch.
It's simple math. Next week Hulu's partners just lost two target audience members for their advertisements.
When people started chucking out their cable TV service for Boxee/Hulu/AppleTV, the establishment said NO WAY! The infrastructure for cable TV are already in place. The associated costs/fees that came with said service are a cash cow for the (insert your provider's name here). I'm more interested in seeing the whole story ie how the cable/satellite service providers interests are being effected as well as Apple's since their media store, iTunes, is being not used.
Up until this announcement, I was accessing Boxee and Hulu through an AppleTV. Bummer.
I think the real reason for this cease and desist is the networks fear for the loss of broadcast TV viewership and related ad dollars. it really has very little to do with the Hulu service specifically. the content owners / networks fear boxee because it gives Hulu a TV-ready experience that's usable from across the room with a remote. which is, of course, why we like it so much. but if lots of people start watching most shows this way TV ad dollars will plummet. with a DVR we're at least briefly exposed to most TV commercials during shows.
resolution: instead of blocking new viewership habits, content owners need to work harder t develop new ways to generate revenue from services like Hulu that benefit from the more more personal, social and measurable nature of the Web. I'd personally pay $10-20 a month for the pleasure of watching unlimited content on a TV-ready version of Hulu.
But, the main reason that I used Boxee/Hulu was that it was FREE. If you start requiring fees to use the "premium TV service" you are again paying for another service sorta like cable who you dumped for Boxee/Hulu.
for your eyeballs and ears.
I don't have cable or satellite or even an analog ota signal, and rely
(almost) solely on legal services like Hulu and iTunes for TV and movies in
my living room. only thing I miss is live sports.
Spalding you will get nothing and like it!
The tried and true "trend" of Hollywood is to be dragged into technological progress kicking and screaming....I'm just sad boxee had to be a casualty.
you know what you do with actions like this, Hollywood? Encourage PIRACY. yeah. nuff said.
Great quote from Valve Software- "Pirates are underserved customers."
I really enjoyed watching Hulu on Boxee. I guess I'll just have to go back to pirating their shows. Good job, content providers!
I honestly think that TV as we know it is on its way out. The major studios/networks will not transition well and their delay will open the way for newly formed competitors. I'm on the verge of canceling cable as it is because I just don't need it anymore. Things like Boxee actually GOT ME watching tv programing again because it brought the content into my new digital world. Seriously, cable is now 98% things I don't care about and 2% I do. And that 2% can be obtained elsewhere easily.
This move by Hulu is stupid as hell.
So let me get this straight, I can watch the same content, with the same ads in a browser on top of Boxee, but I can't watch it in Boxee? Freaking idiotic as usual from media companies. Impressive short-sightedness.
I thought Alec Baldwin's evil overlords wanted us to watch as much as we could.
i smell bailout - something on the lines of this....
mr president we [hulu] dont make any money, no one watches us and we are so sad =( . we used to be installed on every appletv, xbox and the likes. people watched us in the browser. now no one cares. we need your help or we might fail. then who is going to buy our next mega yacht or island? please give us all your money, then we can last for a few months till we need some more assistance... also throw in about 4 extra million the offices need remodeling...
This is a big blow for Boxee because I used it 90% of the time for Hulu content. That being said, I hope Boxee really shoves it in their hulu's when they come cowering back in a year after Boxee is one of the top content providers...
Just remember who your friends are... Hang in there Boxee!!!!
I am going back to torrenting their shows
Hereos, Hells Kitchen, The Simpsons, Kitchen Nightmares, Family Guy, etc...
Well, I guess NBC and its content goes back to being completely irrelevant to me. Good job.
It's just their (content's) way of negotiating (forcing) boxee to pay them for the content. Also, boxee basically undermines the cable/satellite companies....oh...which own in part the content making firms or pay royalties to show the "content.." Take away the revenue machine and someone has to pay.....i.e Boxee users.
Advertising on Hulu would have to ramp up to offset the losses suffered by the cable/satellite companies.
XBMC has alternate plug-ins for some of the same content. Back to the ole' black box.
Boxee is still awesome but it was even better with Hulu support
Boxee, you guys have done a hell of a job! I love the product along with XBMC! I'm sure someday a settlement will arrive. It may cost you dearly, but it may come.
Keep up the great work on a great product!
I get most of my favorite shows, I can save money and I can watch what I want when I want.
Losing Hulu on Boxee means, I'll watch some Hulu on my laptops, but I'll stop watching a good bit. I'm not going back to cable or satellite, because I don't want to spend that kind of money for the content I use.
I hope the content providers will find a way for Hulu to return to Boxee.
dang I messed up my apple tv just recently for that.
dang I messed up my apple tv just recently for that.
Hell, I really only got in to Hulu when I got Boxee in the first place. I can't stand consuming long form content with a mouse and keyboard. I need a remote and a TV for that. Without a remote Hulu has lost this user. And without Boxee support, they've gained themselves one more vocal opponent.
The only thing I can possibly think of as to why they would want Hulu off boxee, is that Hulu is trying to position them self to license the content to other devices. Devices like TV's that are internet ready, a native apple tv player (yea right) or other devices like Xbox 360.
XBMC for which boxed is based on, was primarily developed to watch stuff downloaded through bittorrent. Long live BITTORRENT!!!!!!
BTW, hulu and netflix worked much better in IE7 than inside boxee anyway. The software just isn't that great YET, but I could see they were going someplace.
Keep Hulu on boxee! Best of luck to Avner and the team.
What I can't understand is that, now that this whole hulu experiment has got scarier for them, why content providers think the same impetus that got them to try hulu in the first place (the music industry's experience with illegal downloads) has evaporated. It obviously hasn't.
Maybe they just think they can squeeze a few hundred billion more out of the techphobic boomer generation before they die off. But won't if boxee makes going cableless too easy. If so, forget it. genie's out of the bottle, boys. Pandora's box yawns. Embrace the new world fully, or be screwed.
And to all the people that aren't going to use boxee it is very much your loss.
Hulu was not as gracious in their posting. They place the onus on the content providers and position themselves as a pawn with Boxee playing the role as the jester.
I've encourage Hulu to be part of the "brave new world" they reference. Maybe that means being part of this community, not subject to the content providers. The reality is that their contracts probably allow for those provisions, but perhaps its time for them to re-examine their own relationships.
Great work as always Team Boxee!
Hulu is making a huge loss of broadcast opportunities by removing their content from Boxee. I still watch the commercials that Hulu is using to drive ad sales via Boxee. Why does it make sense to remove me an easy channel to watch their ads?
threw it up as a bargaining chip for iTunes. Once Hulu gained some
popularity they were fine. They did not anticipate that other
services like Boxee would bring Hulu to the TV via set top boxes and
media servers. Now they're scared because it works, not only for them
as providers, but for us as consumers. Boxee played by their rules and
it's still not enough. Wake up! Analog thoughts in a digital world do
not innovate, they hold everyone back. They are not "content
providers" they are "content theives". Take from writers, actors,
consumers and give to themselves. What is the use in having a show
if you won't let anyone else watch.
No one using Boxee would deny that the sources own the IP. You're not even stripping ads. Why wouldn't they want to increase viewership as much as possible? I'd be glad of ANYONE enabling more people to access my media.
I agree with another commenter here, Hulu was just a single thing that added to the awesomeness of Boxee. Sad that Hulu has to miss out on this opportunity because of their "content providers". Didn't their "content providers" agree to have their content streamed publicly over the internet?
Also doesn't their content come w/ ads? So isn't it true that the revenue from that would be the same regardless of where the content was viewed?
Is it an American thingy?
I wish you the best of luck Hulu.
Boxee, you keep on doing what your doing. Right on Right on.
---
@sketchstudios
I don't like watching content on my laptop. I much prefer to watch it on my TV. I bought an AppleTV specifically so that I could watch Hulu content on my TV via Boxee. Because of Boxee, I was watching several shows through Hulu, marathoning through entire seasons and series, and was quite happily watching countless commercials. I never would have seen any of these commercials had it not been for Boxee, because watching a TV show on my laptop is of no interest to me. I've never watched a full episode of anything on Hulu via my laptop. It's not how I want to consume my content.
DVDs showed up on my Christmas wish list as a direct result of my Hulu-on-the-TV-via-Boxee experience as I was exposed to new TV series. How is that not great news for the content providers, that Hulu on Boxee was encouraging DVD sales as well as generating ad views? Content owners, you were making money off of me by having your content accessible though Boxee, money that you may otherwise not see from me!
I hope the content owners change their minds. I want to watch Hulu on my TV, and I was quite happy to watch Hulu ads in exchange for this service. Why are the content owners so hesitant to accept my commercial views simply because they show up on my 40" TV screen instead of my 17" laptop screen?
Best of luck.
Listen up content producers of all kind (music, tv, movies). Piracy is happening because of these situations. If you can't provide your content to the people quickly and for a reasonable price, they will go somewhere else to get it. I continue to marvel at how these companies are still able to operate while making such terrible business decisions.
You took a great, if questionable medium (xbmc) and gave it more integration with online video.
After all, their attempt to pawn off the decision on their 'content partners' rings hollow, as they are owned by those same partners.
Good luck boxee team, please make them see just how big a mistake they are making.
No hulu streamed through boxee to the appletv means I don't watch your content. Period. Once old media realizes that you've gotta give a little to gain, maybe you guys can bridge the gap. I'm just glad I've still got my DVR
I hope this can get figured out quickly, otherwise I'll have to decide if I should return the appleTV.
Boxee did an excellent implementation and hulu should be proud to have such a piece of software freely supporting a for profit enterprise like hulu
I know what I'll be doing.
Boxee: we love hulu, but we love you even more :o) This is not a zero-sum game: we can and will have both. If this means we'll have to use multiple interfaces for a while, that's fine. There's no way to put the genius back in the bottle, so now it's just a matter of time.
---
after 70 other posts, what else can I say? Yes Jason, you're nuts but you already admitted that upfront :o) Yes, studios are insanely stupid and users will find other ways to consume the content - and through means that studios won't see any revenue at all - but half the users above also mentioned that. Yes, we love hulu, but unless you give it in the way AND WHERE the users want it, they'll have to find another way around. But you know all this, right Jason?
What is impressive is that you're leaving money on the table. Instead of giving users what they want - and making money with it - hulu and/or content owners are in denial of the obvious truth: that video entertainment WILL BE fragmented, interactive and on demand, and that the traditional cable companies don't add ANY value to users and will be soon gone.
So, don't worry, we have short memory and we'll probably forgive you in the future (when you recover your sanity, of course). For now feel free to keep your finger in the dike as much as you want; in the meantime we'll pretend we're subservient users and we'll just watch live TV on the TV, and hulu on the small pc screen. As you expect us to do, right?
(o;
---
(btw, for all others boxee orphans here: www.PlayOn.com works nicely and it is circumventing Hulu's technology or T&C so it can't be shut down. Also there are hulu's rss out there and PS3/linux browsers should work fine too. Or, better yet, just put a macmini plugged on your tv..)
Have these people not heard that iTunes now sells music DRM free today in spite of a history of the music industry trying to protect and control the distribution and consumption of its content?
When will they learn that the methods of distribution and consumption are now among the least significant factor. Rather they should be looking to every distribution channel possible (within reason) to reach as many people as they can.
It's unfortunate that if this stands it renders boxee basically impotent in the near term for my purposes. Hulu on my appleTV is basically my only use for boxee. Now I need to go get a piece of hardware that can run an internet browser that I can hook up to my TV via HDMI.
Avner, I think what you and your team have created has great potential and I hope you find a way to help these old media companies see that their participation in...heck their endorsement of boxee is in their own best interests.
missed opportunity for them
What is truly sad is that all of this is because there’s someold but, completely-out-of-touch CEO somewhere that is shortsighted enough not to realize that content providers will end up losing more if they really pull the plug on Hulu + Boxee.
I hope Boxee can talk some sense into them.
Oh well... back to bittorrenting again.... It was fun while it lasted...
What is truly sad is that all of this is because there’s someold but, completely-out-of-touch CEO somewhere that is shortsighted enough not to realize that content providers will end up losing more if they really pull the plug on Hulu + Boxee.
I hope that Boxee will talk some sense into them.
I hope this decision gets reconsidered and soon!
Bad move for said content providers, and the folks at Hulu need to start getting the idea that their product needs to be kept fluid and adaptable to their content providers, stat. The whole thing is pointless if it can't grow with new and emerging technologies and platforms. It's not about control any more, it's about ubiquity and the opportunities that it provides, and the content providers in question fail to get that.
I fail to see logic in restricting access to online videos, when I can just point a sat dish at the sky and pickup wild feeds of the shows anyway. (or even a big enough antenna to get air broadcasts, yes I live that close to the boarder)
Score one more for short sighted greedy old men that can't see the trends in front of them.
Seriously though, this is unfortunate. Avner, I think you should try to make the case that Boxee brings in viewers for ads that may have otherwise been lost to DVR ad skipping.
But, maybe it means you need to be vertically integrated from content partnerships to hardware in order to get the content owners to listen (read: provide unique and valuable advertising opportunities with a 10 ft interface).
It especially sucks because Boxee could have made Hulu into the ad-supported iTunes (which content partners rarely pull stuff from)
Good luck. We're all pulling for you
Now with it gone, I will rarely or never watch Hulu.
Oh well, back to my trusty Tivo, where I can easily skip the commercials!
PS Boxee is a great piece of software! Keep up the good work.
It is important to understand the demographic of the people who use Bittorrent and the people who use Boxee: they're about the same. Boxee came along and gave people who pirate a reason not to pirate anymore, and instead watch the ad-supported content. The response from NBC and FOX is seemingly to reject this medium. The pirates who gave up pirating to utilize Hulu through Boxee aren't going to revert to Hulu, they're going to revert to piracy.
NBC has a history of missing the mark with digital distribution. iTunes made it easy for people to pay for their TV shows, and NBC universal took issue with that. Now they're taking issue with a product that makes it easier for people to use a service they developed!
Hulu on Boxee seemed to be the perfect marriage. It was free, legit, and provided a real alternative to downloading illegally. People don't want to break the law, but when content providers pull crap like this, they make it that much easier for users to steal their material. For their own sake, I hope the content providers change their minds on this.
When I decompress around mid-night, I flip-on my boxee and watch my programs on a screen that was designed for WATCHING SHOWS! If Hulu is not there, there's no shortage of other content on my boxee; I'll enjoy that (and its advertising).
I can only imagine these execs have not taken the time to try Boxee. They probably don't even know that Hulu content is streamed in its entirety (meaning with advertisements).
Please tell your content providers that they are only sending the masses back to illegal downloads of the television content, where they are not getting ad revenue like they do with Hulu.
This move shouldn't stop Hulu from appearing in Boxee, if we get enough smart people involved.
I guess as some have said, the real problem is the number of people who are using Boxee + Hulu to replace an expensive cable/satellite plan (either by not having cable/satellite at all or by dropping down to a much cheaper tier)
Hulu was testing the waters to see if streaming ad supported content to computers would work. Networks love the additional revenue, they know people prefer to watch on their tv but if they can't, they will watch online. This was a huge success... which turned out to be a bad thing.
Once the execs caught on to solutions like Boxee which allowed people to watch Hulu content on their TV's they freaked out. Think about it... networks would much rather you watch tv as they get much more ad revenue that way. Until now networks saw Hulu as extra income, now they see Boxee as a thief of their "potential" income. You aren't supposed to watch online content on your TV that's MADNESS?!?!?
Take a look at the clever superbowl ad with Alec Baldwin, sure it's funny but look at what they are insinuating: "Don't watch Hulu... watch TV AND Hulu."
Some might recall the falling out between Apple and NBC a while back. "The Office" was the number 1 selling show on iTunes so NBC wanted to charge more. How much more? They wanted $5 an episode, making an entire season of the show cost well over $100. NBC basically said, charge $5 because the saps will pay for it, or start allowing ad-supported content. Apple, in their control-freakish nature failed to budge... NBC pulled their content and shortly thereafter Hulu was born.
At first the Apple-fanboy in me was hesitant to support this move, but then I came to realize the two methods of serving media did not have to be mutually exclusive. Hulu turned out to be moderately successful, but NBC was still missing out on their download revenue and eventually came back to iTunes... no concessions were made on Apple's part.
And now yet again we can see the greed, and how out of touch the networks can be. I understand capitalism and subsidy, but because the networks are so out of touch with their users they will alienate themselves and lose out on all of the additional income they hoped to make. TV won't die... Hulu won't die, but of all the bonehead moves to do this one tops them all.
Congrats Hulu you may have won the battle, but I assure you, you will lose the war.
"Jason, I give you credit for recognizing how Boxee users would react, and stating that you understand why we would feel that way, but I can't help but think that you're purposely leaving out information on the other side of the equation. You don't need to explain *our* reasoning, you need to explain the reasoning of the content providers. Unless there is a huge chunk of information that you're leaving out, this decision makes absolutely no sense and is not in your best interest at all.
Your responsibility to content providers is to protect their interests and make their use of Hulu as successful for them as possible, not to simply comply with any and all misinformed requests they give you based on irrational concerns. Boxee is a glimpse into the future as far as services that are essential for the growth and success of something like Hulu. If Hulu can't convince content providers to understand the benefit of applications that allow users consume media in the way that they want (not to mention in a social way that freely advertises that content to others), then these users are going to abandon that content for programming from other providers that allow their users to access content in a more ubiquitous manner. If Hulu wants to expand, improve, and thrive, it's essential for you to explain this to content providers instead of simply folding to their demands.
In the end this will just make it harder for me to watch the programming of your content providers, which will only lead to me watching far less of their content to begin with. Watching long-form content in my web browser is impractical because I want to be able to watch that content full screen while still being able to use my computer. Not having Hulu in Boxee leads to me not using Hulu, and not consuming the advertisements that make you and your content providers money. I'm a 20-year-old male, and the last time I checked 18-35-year-olds were part of a pretty important demographic to advertisers. I'm willing to guess a large portion of my fellow Boxee users fall into this category as well.
If you're leaving something out that would make this choice make sense, please be upfront about it. Otherwise, you're crazy."
Hulu was testing the waters to see if streaming ad supported content to computers would work. Networks love the additional revenue, they know people prefer to watch on their tv but if they can't, they will watch online. This was a huge success... which turned out to be a bad thing.
Once the execs caught on to solutions like Boxee which allowed people to watch Hulu content on their TV's they freaked out. Think about it... networks would much rather you watch tv as they get much more ad revenue that way. Until now networks saw Hulu as extra income, now they see Boxee as a thief of their "potential" income. You aren't supposed to watch online content on your TV that's MADNESS?!?!?
Take a look at the clever superbowl ad with Alec Baldwin, sure it's funny but look at what they are insinuating: "Don't watch Hulu... watch TV AND Hulu."
Some might recall the falling out between Apple and NBC a while back. "The Office" was the number 1 selling show on iTunes so NBC wanted to charge more. How much more? They wanted $5 an episode, making an entire season of the show cost well over $100. NBC basically said, charge $5 because the saps will pay for it, or start allowing ad-supported content. Apple, in their control-freakish nature failed to budge... NBC pulled their content and shortly thereafter Hulu was born.
At first the Apple-fanboy in me was hesitant to support this move, but then I came to realize the two methods of serving media did not have to be mutually exclusive. Hulu turned out to be moderately successful, but NBC was still missing out on their download revenue and eventually came back to iTunes... no concessions were made on Apple's part.
And now yet again we can see the greed, and how out of touch the networks can be. I understand capitalism and subsidy, but because the networks are so out of touch with their users they will alienate themselves and lose out on all of the additional income they hoped to make. TV won't die... Hulu won't die, but of all the bonehead moves to do this one tops them all.
Congrats Hulu you may have won the battle, but I assure you, you will lose the war.
First off I feel for you man. I realize Hulu adoption has led to a groundswell of interest in Boxee, to have that cut now just as things are just heating up has to be pretty distressing.
That said i want to throw out another perspective, what I would imagine the content providers are coming from.
I could be totally wrong on this, but I'm going to throw out some big assumptions. You may want to research these assumptions further, it may help you craft a stronger case.
1) Most pirated content is watched on a computer
2) Most people who pirate content still have cable.
3) Set top boxes that promise to reduce the need for cable are having people consider axing #1 + #2 in droves.
4) The content providers provide content to Hulu to thwart #1, to the degree that they actually skim some money.
5) RE #4, the revenue made here still pales in comparison to what's made during normal broadcasts. Sorta like iTunes.
First off I feel for you man. I realize Hulu adoption has led to a groundswell of interest in Boxee, to have that cut now just as things are just heating up has to be pretty distressing.
That said i want to throw out another perspective, what I would imagine the content providers are coming from.
I could be totally wrong on this, but I'm going to throw out some big assumptions. You may want to research these assumptions further, it may help you craft a stronger case.
1) Most pirated content is watched on a computer
2) Most people who pirate content still have cable.
3) Set top boxes that promise to reduce the need for cable are having people consider axing #1 + #2 in droves.
4) The content providers provide content to Hulu to thwart #1, to the degree that they actually skim some money.
5) RE #4, the revenue made here still pales in comparison to what's made during normal broadcasts. Sorta like iTunes.
First off I feel for you man. I realize Hulu adoption has led to a groundswell of interest in Boxee, to have that cut now just as things are just heating up has to be pretty distressing.
That said i want to throw out another perspective, what I would imagine the content providers are coming from.
I could be totally wrong on this, but I'm going to throw out some big assumptions. You may want to research these assumptions further, it may help you craft a stronger case.
1) Most pirated content is watched on a computer
2) Most people who pirate content still have cable.
3) Set top boxes that promise to reduce the need for cable are having people consider axing #1 + #2 in droves.
4) The content providers provide content to Hulu to thwart #1, to the degree that they actually skim some money.
5) RE #4, the revenue made here still pales in comparison to what's made during normal broadcasts. Sorta like iTunes. This is wresting more control than they're willing to give up.
First off I feel for you man. I realize Hulu adoption has led to a groundswell of interest in Boxee, to have that cut now just as things are just heating up has to be pretty distressing.
That said i want to throw out another perspective, what I would imagine the content providers are coming from.
I could be totally wrong on this, but I'm going to throw out some big assumptions. You may want to research these assumptions further, it may help you craft a stronger case.
1) Most pirated content is watched on a computer
2) Most people who pirate content still have cable.
3) Set top boxes that promise to reduce the need for cable are having people consider axing #1 + #2 in droves.
4) The content providers provide content to Hulu to thwart #1, to the degree that they actually skim some money.
5) RE #4, the revenue made here still pales in comparison to what's made during normal broadcasts. Sorta like iTunes. This is wresting more control than they're willing to give up.
I like hulu a lot and will absolutely continue using boxee, and hope that this great pairing comes back together.
Unfortunately, since Boxee is the interface I now use to watch all online content (rev3, twit.live, etc...), Hulu will be losing me as a viewer. I understand why Hulu made their choice and applaud their honesty, but if content providers refuse to understand that viewing via Boxee is no different than viewing via Firefox, I will take my viewing habit elsewhere. An ad-free, no revenue for the content provider, elsewhere.
The future of TV is the internet. It's not broadcast. And by keeping a broadcast-centric mindset they will only miss opportunities to monetize and stay relevant.
Read my thoughts at Idlemode: http://idlemode.com/2009/02/18/hulu-plus-boxee/
you can see hulu,netflix ..anything you want..